Juro Kothari Homes
The sim of Deneb features a number of interesting builds, one of the most striking is a small shopfront run by well-known SL builder Juro Kothari (Deneb 182,145). This build is a sophisticated and sensitive response to the commercial context of the sim that also serves to reinforce a sense of brand identity.
First of all, unlike many commercial builds, this shop does a very good job of addressing the street in general, and the corner in particular. The whole idea of streets in SL is an interesting one to me. I have yet to see an Av driving by in a vehicle, or walking on the sidewalk, due perhaps in some part to the fact that such confinement and conformity is something we experience too much of in RL as it is. Nonetheless, this build accepts the street as a site condition and deals with it well. Specifically, the corner is opened in a rectilinear fashion without resorting to a 45 degree chamfer, the resultant being a strong spatial (rather than formal) entry condition. The vertical projection of the signage past the roof line of the build provides a similar entry condition for those who are airborne.
The build is expressed as a compelling volumetric interplay between continuous and carved elements, with a clear differentiation between 'heavy' wall components and 'light' glass components. The crisp, plain white color provides a nice complement to the textured volumes and brings a unique graphic sensibility to the build as a whole. The build abuts Cyrus Designs (a structure also owned by Juro Kothari) and complements this build while maintaining its own identity. The two structures look as if they may have been conceived simultaneously, if this is the case Juro's shop is the more successful of the two.
Once inside, the content is well organized, and feels consistent with an overall concept. Functionally the scale of the build facilitates ease of movement while keeping camera issues to a minimum. This is a good thing since for being such a small build there's a lot here to gawk at. Its a good thing us Avs don't get whiplash.